MISSION STATEMENT

Maximizing customer satisfaction through quality and service:

The logo’s concept is based on the principles of game theory in it’s basic norms. It is a matrix diagram with 2 preferences on both dimensions. The “q” and “s” stand for “quality” and “service” which will determine the customer satisfaction and preference level achieved at a certain point of time. Game theory determines the equilibrium when the functions “quality” and “service” are run.